Social Media 101 How Career Counselors Can Better Reach Students

Social Media 101 How Career Counselors Can Better Reach Students pexels There’s no denying the powerful part social media plays in young people’s lives. For the majority of college students, these platforms are their main source of information. And that includes information about their job search. In fact, a 2018 survey by Yello found that 70 percent of students and recent graduates say a company’s social media presence influences their decision to apply for a job. Since your students are already taking their job search to these platforms, you need a social presence to provide them with quality information. But that means understanding how they use the platforms, as well as what techniques will resonate with them. Here are four ways career services professional can take advantage of social media: 1. Filter Influencers There are thousands of career experts who currently share their opinions and advice online. If a student were to Google ‘job search tips,’ they’d immediately have pages of content. Unfortunately, not all the advice they find would be good. As a career services professional, it’s up to you to sift through everything. On social media, you can follow the best experts out there to see what advice they’re sharing. Then, you can reshare the content with your students. Instead of having to search multiple sites for quality information, students only have to turn to one place: your career services social media profile. When resharing content, be sure to add your own personality and spin on it. Instead of just clicking retweet, add a comment or question to get students thinking. This can lead to a conversation via social media that helps them define their career path goals. Make sure your students are getting the best career resources by sharing experts content on #socialmedia Click To Tweet 2. Create Ambassadors While it’s your professional mission to be a career resource for young people, there will always be some distance between you and students. Often, your advice won’t hold as much influence as that of their peers. This is why having student ambassadors for the career services center can help you reach your audience. When meeting with students, take note of individuals who would be good spokespeople. Students who are articulate, organized, and considering a leadership career make good candidates. Those who are widely involved in school clubs and organizations are also great options because of their large networks. Then, find ways for them to contribute content to the career services social media. They can record practice job interviews and give their fellow students pointers. Another route is to have them write up and share their experiences during the job hunt. These can be published as blog posts on the career services site and then shared on social media. 3. Conduct Social Listening Each class of students has its own struggles and concerns. If you can’t adapt to those needs, it’ll be impossible to continue connecting with students. One of the best strategies to understand what information will help students on their journeys to finding careers is social listening. Social listening is a marketing term that involves helping organizations better understand their target audiences. But it can also be used by career services professionals. The trick is to follow students on social media and look for trends in their activities. Pay attention to what types of career content they are sharing and engaging with. For example, if a blog post on telecommuting goes viral on campus, you know that’s a popular topic for the students. Then you can find additional content and resources about the subject to share on social media. Students get the information they want, and the career services center gets more engaged followers. Seeing what students post on social media about their #jobsearch will help you create more targeted content. Click To Tweet 4. Develop Hashtags Most students aren’t on all social media platforms. But the ones that tend to be the most popular with young people Twitter and Instagram rely heavily on hashtags to curate content. To make the most of these platforms, you need to understand how hashtags are used and which ones will appeal to your students. The first step is researching general hashtag usages that you can include in your posts. Search phrases like #careeradvice or #jobsearch to see if those are popular and associated with the type of content you want to share. Otherwise, you might end up incorrectly using a hashtag. Also, develop unique hashtags that students can associate with your career services center. For example, when every you hold a job fair on campus, post photos of the event on Instagram using a designated hashtag. This way students can easily find the images and see what’s going on and be encouraged to attend, as well.

Crafting an Eye Catching Email Cover Letter

Creating an Eye Catching Email Cover Letter Creating an Eye Catching Email Cover Letter A decent introductory letter may mean the distinction between getting the meeting … and having your resume unobtrusively moved to the no heap. Making a viable introductory letter is precarious: in a restricted measure of room, you have to get the employing administrator's consideration, present a defense for why you're really amazing possibility for the activity, and motivate them to reach you for more data. It's an attempt to sell something, which implies that you need to get in, get them intrigued, and afterward get out while they despite everything need to know more. In case you're similar to most employment searchers, you don't compose numerous letters nowadays, which makes introductory letter composing much harder. Introductory letter formats remove the mystery from organizing your message, while likewise guaranteeing that keep your message compact and direct. Utilize this email introductory letter format as a rule to make redid introductory letters for expected bosses. At that point survey an arranged email introductory letter model, introductory letter tests, and email message guides to get thoughts on composing your own introductory letter. Email Cover Letter Template Headline: Job Title - Your Name: List the activity you are applying for in the Subject Line of your email message with the goal that the business realizes which occupation you're keen on. On the off chance that the business requests the headline to portray explicit data, follow those bearings precisely or your email might be consequently disposed of. Greeting: Its basic to keep in touch with a particular individual instead of counting on Dear Sir/Madam, which looks languid, just as you didnt put forth an attempt (and that doesnt think about well how much exertion youll put in at work!). Do your exploration to decide the correct contact name. Assemblage of Email Cover Letter: The body of your introductory letter tells the business what position you are applying for, why the business should choose you for a meeting, and how you will development. First Paragraph: The first section states why you are composing. Notice the position you are applying for and incorporate the name of the contact on the off chance that you have one. This is the get, your opportunity to get a handle on your peruser by the neckline and stand out enough to be noticed. Offer some particular, centered data with respect to the activity youre looking for and a couple of center qualities that show reasonableness for the position. Persuade the peruser that he should give the meeting or arrangement youre mentioning. Be clear and succinct with respect to your solicitation. Center Paragraphs: The subsequent section portrays what you bring to the table the business. This is your snare where you feature instances of the work performed and accomplished outcomes. Draw on your key abilities from your resume, however dont duplicate it in exactly the same words. Visual cues in this section are powerful in attracting your perusers eye to your victories. Make solid associations between your capacities and their needs. Notice explicitly how your abilities and experience coordinate the activity you are applying for. Keep in mind, you are featuring your resume, not rehashing it. The third passage subtleties your insight into the organization. Show that you did you your exploration and comprehend something about the business and the manners by which you can add to its strategic. End: This is your end. Sum up what you would bring to the position and recommend following stages by mentioning a gathering or proposing a call. Notice that your resume is joined if that is the situation, and finish up by expressing gratitude toward the business for thinking about you for the position. Remember subtleties for how you will development. Mark: Include your name, full location, telephone number, email address, and LinkedIn Profile URL, on the off chance that you have one. Test Email Cover Letter (Text Version) Subject: Sales Manager - Robert SierraDear Mr. Brooks:My partner Kathy White proposed that I get in touch with you in regards to the situation of project lead you have open at ABC Publishing. She and I cooperated in residential deals at XYZ Communications, and she urged me to get in touch with you as she feels that my gifts would make an amazing expansion to your team.My range of abilities in deals is exhaustive and demonstrated over my long periods of experience. My interchanges capacity, association, friendly character and meticulousness have all added to my prosperity, and I would carry the accompanying to your team: 10 long periods of residential deals involvement in a strong customer base Leadership in vital deals procedures, with involvement with coaching and overseeing effective groups Track record of surpassing objectives and impacting the development of customer base Experience in advertising and social media Ready to help advance computerized and print distributions in a growing companyABC Publishing has been a settled pioneer in the business for a long time, and through its imaginative activities has affected neighborhood networks also. I anticipate talking about the manners in which that I can add to these objectives too, through your childhood effort and proficiency programs.I value your time and thought in surveying my joined resume, and thinking about me for the situation of project supervisor. My experience, abilities, and objectives are all around coordinated for the position, and I would invite the chance to meet with you to discuss how I can assist ABC with continueing effectively into the future. Sincerely,Robert Sierra999 Grove LaneCity, State 55555(555) 222-3333robertsierraemail.comlinkedin.com/robertsierra Grow Introductory Letter Writing Tips Try not to Duplicate Your resume. The reason for your introductory letter is to get the recruiting administrator keen on evaluating your resume; it shouldn't be a repeat of all the data in your CV.Include catchphrases from the set of working responsibilities, particularly in case you're presenting your application materials on the web. Utilizing catchphrases will enable your materials to endure the candidate following framework and to a genuine person.Write a custom introductory letter for each activity application. Be succinct, and compose plainly. Try not to fall into the snare of utilizing 50-penny words to exhibit your knowledge and expertise. Let your experience represent you. Address your introductory letter to a particular individual, at whatever point possible.Proofread and twofold check the spellings of names, organizations, and so forth. Request that a believed companion survey your introductory letter too, to ensure you're not missing any errors or incorrect spellings.

Buying A Good Federal Resume Writing Company

Purchasing A Good Federal Resume Writing Company The New Angle On a Good Federal Resume Writing Company Just Released A resume letter is a noteworthy part of a work search method. When you're certain the information is entered without blunders, you can self-designate for the activity through the site. All through the application, you'll become familiar with the training. Your resume letter ought to impart enough data with respect to your experience and achievements a full resume isn't basic. Snap the following connection for more data about what to place in your government continue. Keep perusing to see how it functions. The New Fuss About a Good Federal Resume Writing Company For example, in the event that you keep in touch with you have built up another independent company plan at your past activity, it's simply an announcement for the business. In the event that you are scanning for the fastest and most straightforward approach to deliver a resume, at that point look no more. A ge nerally excellent resume giving association is a person which gives the shopper each small thing that is indispensable in getting the longing of the best provider. Our Company doesn't need work trackers to discover discouraged or become prey of con artists and that is the motivation behind why we endeavor to gracefully the most equipped survey and the most exact information. Occupation looking might be discouraging and dependable system, particularly in the event that one needs to have an administration work. Occupations today are very serious and you must demonstrate your incentive to a potential business. Occupations today are incredibly serious and you must demonstrate your incentive to a potential manager and give them what you canand willoffer. Tip Look up the work depiction for the position that you're applying. Proficient Accomplishments Next, you should begin posting all the earlier occupations which you have held. The technique for requesting our administrations has been ma de straightforward by the use of basic estimates that are easy to track. When picking a help, an individual might need to affirm the administration takes into account your industry. On the off chance that you'd prefer to alter your resume, at that point you opportunity to have the option to perceive the administration to accomplish that. Decent composing administration gives an awesome consideration to the clients' necessities.

Featured Job Posting Director, Market Development @ Monster.com - Copeland Coaching

Featured Job Posting Director, Market Development @ Monster.com Monster.com is searching for a Director of Market Development in New York, NY. As the Director of Market Development for Monster Worldwide, you will be responsible for developing customer insights and market research specific to our customer segmentation which will be used to enhance and define our product, marketing and sales strategy.  You will coordinate and perform thorough market and customer research and competitive analysis in collaboration with the insights team to understand and develop a competitive positioning strategy for marketing and sales. You will partner closely with Product, Sales, Marketing and other functional teams to drive messaging and positioning to support product offerings, conceive and support the rollout of new and innovative marketing programs and enable sales teams to drive revenue. You will define, integrate, execute and support go-to-market strategy that collaborates with product, marketing, sales and pricing to competitively position Monster Worldwide products and solutions for each customer segment.  Working with senior marke ting and sales leaders, you will play a key role in packaging and positioning Monster Worldwide products and solutions as well as executing sales and marketing programs to meet/exceed revenue targets while delivering on customer satisfaction goals. To learn more, and to apply online, visit the Monster.com site here.